Amanda Woodward - By Anders J. Svensson

Very early in life, I was diagnosed with the entirely fictional yet aptly named ODD (obsessive drawing disorder). Afternoons of my childhood were spent sitting on the brown shag carpet of the living room drawing dragons and cupcakes and an endless variety of men in top hats.

From grade school to high school I thrived on art classes, always favoring the creation of elaborate report covers instead of the actual reports. My formal art education achieved critical mass in 1999 when I graduated from Grant MacEwan College with a diploma in graphic design & illustration, fond memories, and Dana Woodward (who I hypnotized and later married).

My office career began as a designer working in-house at a large engineering firm. I was recruited away from that job by a similar, smaller company who hired me to build and lead their new design department. I came to realize that the office is not my natural habitat. And so, on a snowy Christmas Eve in 2002 I turned in my laminated access card and left the building.

Woodward Design was born a few weeks later and has flourished thanks to support from my family and friends, and a dedication "work = fun". It is truly a pleasure to spend my days with cat in lap, sipping coffee, and helping people reach their goals while doing something I am passionate about.

Back to the bio stuff